Recent reports of Fujifilm GFX100RF and Hasselblad X2D II cameras have excited many photographers. However, what is getting the most attention is how each of these devices potentially utilizes a Sony 102MP sensor, which has sparked the imagination of the latter brand’s followers. This has further led some to even suggest that Sony must enter the medium format market, especially now that they have varied patents lined up for them. Here is a look at why a Sony medium format camera can be a good idea.
The advantage of a medium format sensor is that it’s able to capture detailed images, allowing one to see every pattern and texture up close. According to Sony Alpha Rumors, most Sony patents showcase a large sensor of 53.5mm x 40mm, offering a 0.65 crop factor. This size makes it significantly larger than the Fujifilm GFX camera, which is 44mm x 30mm with a 0.79 crop factor. This difference will likely translate into images, allowing the Sony’s sensor to outperform others, especially in low light. Furthermore, a bigger sensor also gives one the ability to crop an image to their desired frame without losing many details. So, in a way, Sony will likely have a better hold over those markets where professional photographers need better resolutions.
In another article, Sony Alpha Rumors highlighted how Sony has been exploring curved sensor technology. This will reduce the lens size and weight. Furthermore, with a curved sensor, lenses can be more compact without suffering from aberrations or distortions, thus not sacrificing image quality. Furthermore, the patented lenses included fast primes with f2.8 aperture. This includes focal lengths such as 387mm, 323mm, 258mm, 161mm, and 84mm. However, it must also be think about what these focal lengths can be used for. Because a medium format likely means the autofocus may be somewhat slower than the average camera. Perhaps it can be utilized in really specialized genres of photography.
Lastly, Sony has developed medium format sensors with resolutions of up to 250MP (53x40mm sensor) and 126MP (44x30mm sensor). These resolutions can be handy in genres such as studio photography, landscape, still life, and architectural photography. But again, the kind of lenses that come with this Sony camera can make or break the deal. In addition to this, the price is another factor we must take into consideration since a GFX and Hasselblad camera costs well over $4000. A far larger sensor will command twice its price.
While Sony has a clear advantage, a medium format camera will be a niche for them. This will certainly add a challenge to their production rate since creating the camera will be costly. Furthermore, it will also affect the price, which is already a challenge due to Donald Trump’s tariffs. Research must also be done into whether the Sony medium format camera would help affect the market. After all, full-frame cameras have reached a plateau, and many are returning to their retro roots. The rising prices of mirrorless products are also not helping companies market their products.
While there is potential, there are several challenges along the way. But it would only make sense for the company to take this challenge head-on if they can truly create an innovative product that can compete against other brands.
