Canon is strengthening its commitment to content creators with two new cameras. The new cameras are part of its EOS/PowerShot V Series, a lineup specifically designed for the demands of modern video production, vlogging, and livestreaming.
The PowerShot V1 and EOS R50 V represent Canon’s push to bridge the gap between portability and professional functionality, offering features traditionally reserved for larger, more expensive setups, all while fitting comfortably in a backpack or even a pocket.
A Response to Creator Needs
The rise of platforms like YouTube, TikTok, and Twitch has reshaped the way people produce content, with an increasing demand for cameras that are lightweight, versatile, and capable of high-quality output. Canon’s V Series directly addresses this shift, prioritizing ease of use, workflow efficiency, and cinematic potential, without forcing creators to lug around heavy rigs.
- The PowerShot V1 leans into the all-in-one convenience of a premium compact, packing a fast lens, strong autofocus, and a built-in cooling system for extended recording—ideal for run-and-gun shooters and vloggers.
- The EOS R50 V, meanwhile, brings Cinema EOS DNA into an APS-C mirrorless body, complete with 10-bit 4:2:2 video, Canon Log 3, and live-streaming optimizations, features that were once exclusive to much pricier cameras.
By expanding the V Series, Canon is signalling that high-end video capabilities shouldn’t be locked behind bulky, expensive setups. Instead, these cameras are built for creators who need professional results without the complexity, whether they’re filming on the street, live-streaming from a desk, or shooting B-roll for a short film.
The PowerShot V1
Canon is reinvigorating the point-and-shoot category with the PowerShot V1, a compact camera built for creators who need flexibility without sacrificing quality. Designed for both stills and video, it packs some impressive specs into a small body:
- A New Ultra-Wide Zoom Lens – Covering 17-52mm for video and 16-50mm (F2.8-4.5) for stills, it’s ideal for vlogging and dynamic framing.
- 22.3MP 1.4-Type Sensor – Delivering sharp stills and strong low-light performance.
- Dual Pixel CMOS AF II – Faster autofocus and better subject tracking than its predecessor, the PowerShot G7 X Mark III.
- Built-in Cooling Fan – Helps prevent overheating during long recording sessions.
- 30fps Burst Shooting – With both mechanical (1/2000s) and electronic (1/16,000s) shutter options.
- Dedicated Stills/Video Switch – A first for PowerShot cameras, allowing quick transitions between modes.
Workflow-friendly features include USB live streaming (no capture card needed) and seamless smartphone integration via Canon Camera Connect.
The EOS R50 V
For creators who want Cinema EOS capabilities in a portable package, the EOS R50 V is a good option. It inherits key technologies from Canon’s professional lineup while keeping things accessible:
- 4K 60fps (Cropped) & 10-bit 4:2:2 – High-quality video with better color grading flexibility.
- Dual Pixel CMOS AF II – Smooth, quiet autofocus for both video and stills.
- Creator-Centric Design – Includes a front-mounted record button, livestream shortcut, and a tripod screw hole for vertical shooting.
- RF-S14-30mm F4-6.3 IS STM PZ Lens – The first RF-S power zoom lens, bundled in some kits for smooth focal length adjustments.
- Cinema EOS Color Science – Features Canon Log 3 and five built-in presets for consistent grading.
- Multiple Livestreaming Options – Supports UVC/UAC, HDMI, Camera Connect, and Live Switcher Mobile for multi-camera setups.
The R50 V has an APS-C sensor and DIGIC X processor, easily balancing shallow depth of field with strong performance.
While many camera brands are leaning away from point and shoot cameras, it’s interesting to see Canon leaning back in, albeit with a slightly different customer in mind. Both the new cameras cater to different needs: the PowerShot V1 is a versatile compact for hybrid shooters, while the EOS R50 V leans into cinematic flexibility in a small form factor. By expanding the V Series, Canon is clearly targeting creators who want pro features without the complexity.
Price and Availability
The Powershot V1 is priced at $899.99, while the EOS R50 V is priced at $649.99 for the body only version, and $849.99 with the kit zoom lens. Both cameras are available to pre-order now and are expected to launch in April 2025.
