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Fujifilm has been introducing spectacular cameras over the past few decades. The X100 series, the X-Pro series, the popular Instax cameras, and now the GFX series, which has some innovative models, have all won people over. Following the latest fiscal year report, the company has shared its plans for the future. What do they have in store? Here is a look at what Fujifilm’s CEO Teiichi Goto had to say.
During a Q&A session by the company (via Fujifilm Rumors), CEO Teiichi Goto spoke about the company’s performance, stating that quarter 1 was “indeed a very strong quarter” for them. In fact, the success is due to the performance of the Instax series, including WIDE 400, WIDE Evo, and Link 3, which were launched in the previous year. Just like the X series cameras, such as the X100VI, and X-half, have also contributed to the company. Goto further added:
Demand continues to be strong. We still have several new products in the pipeline, and we expect the upward trend to continue.
While the future products could include new X-series cameras, it is possible that we may not see them before next year. That’s because the fiscal year ends on March 31, and we have just begun Q1. There is also the demand for a new X-Trans sensor. The X-Trans HR and HS sensors were revealed in 2022 with the launch of X-H2 and X-H2s. However, we haven’t heard about any update yet.
With the company now beginning its third year since the X-Trans HR was launched, the question remains: When will we see models like the X-T6, X-H3, X-H3S, X-T60, X-Pro 4, and X-S 30? Each of these devices has been a long time coming, so naturally, the company should include these models in its 2026 product line. In one of the reports, Fujifilm Rumors suspects that the delay in models like the X-T6 could be due to tariffs. Shedding some light on that, Goto states that things seem unclear for them. If the inflation changes in the US, then the company expects a forecast of 331 billion yen in operating income. But if the prices rise, then they are looking at “alternative markets.” At the moment, Fujifilm is actively targeting areas such as India, the Middle East, Central Asia, and Africa, and Goto added:
These regions are becoming valuable entry points for us, helping us open up new markets and expand the overall pie. That’s how we’re thinking about offsetting any slowdown that might come from a U.S. economic downturn.
In conclusion, the company will rely on trends, which means the Instax and another X-Half life camera can be expected. There is also the demand for the X-T6 and the X-Pro 4, but they will only sell if the company offers some innovation with them. But it is safe to say that Fujifilm is okay to focus on other key and thriving markets if US tariffs hurt their business. The only drawback here is that users themselves will have to find an alternative, especially if the company launches X-series cameras that they have been waiting for. While Fujifilm is clear on its stance, it remains to be seen whether the US administration feels the same way.
