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Fujifilm has changed the way we look at APS-C cameras. From retro design to film-like images, the company has shaped the way young photographers can find their voice with Fujifilm cameras. In the compact camera age, they have seen more success, thanks to their unique build. However, while they celebrate their success, there is one camera that they have yet to revive: the X70. How can this device shape things for them? Let’s find out.
Fujifilm cameras have gained popularity, more so in the last year, thanks to the launch of X100VI and its consequent appearance on social media. However, per a new report by Kakaku.com, the company has, in many ways, helped to revive compact cameras. The Japanese website has noted a surge in the number of viewers looking for Fujifilm cameras. With the launch of Fujifilm X-Half, this number saw a steady increase in viewers. That is a clear indication that photographers, even casual ones, are interested in devices that are better than a phone.
To add to the list, the company launched X-M5, a camera that was reviewed after 12 years, and then the XE5, which came after four years. If these two series can make a comeback, then it is time for the X70 to achieve the same.
For the uninitiated, the X70 was launched in 2016, and as we noted in another article, it is one of the company’s best point-and-shoot cameras. One of the reasons is that at its heart, you get a 16.3MP APS-C X-Trans CMOS II sensor, which is paired with the Fujinon 18.5mm f2.8 Lens (28mm equivalent). In addition, you get ISO up to 51,200, 8 fps of burst rate, a 77-point AF system, and the ability to shoot 1080p videos at 60fps. Then you also get film simulations and creative modes, which are what many photographers are after today.
But it wasn’t just the specs; the performance was quite spectacular, too. The diminutive device has the best ergonomics for a fixed-lens camera, and the build quality was impressive, too. The lens helped to produce great images, while the battery life could last long. The autofocus performance was also good in most situations. It is a camera that is designed to be switched with your phone, and for that, it even won our Editor’s Choice Award.
The X70 was under $700, but today, it will cost $1090. That is a lot for a compact camera. However, if the company introduces its successor, it should cost closer to the original. The X70 was a device that made us forget about our phones and social media. Perhaps, its successor can do the same, and further help Fujifilm reach new heights of success.
