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Will a Sony 28mm Premium Lens Ever Come?


Around 10 years ago, the Phoblographer reviewed the Sony 28mm f2 lens. “The color rendition from this lens is very true to life with a bit of both extra contrast and saturation,” we wrote at the time. “It works out quite well, but don’t expect the same color rendition that you’ll get from the company’s 35mm f1.4 Zeiss lens or even the Zeiss Loxia lenses themselves. Indeed, this is a Sony G lens and it surely shows.” One of my very best photographer friends loves the 28mm perspective — and the high-end Leica 28mm f2 Apochromatic is perhaps the favorite lens I own. But in 10 years, Sony hasn’t made a high end option and the entire camera market is seriously lacking on it. Why?

I think some folks would say that the 28mm lens isn’t all that popular. And truly that’s quite sad — I tend to shoot in the 28, 35, and 40mm ranges. Before they retired their DSLR lineup of lenses, I fondly remember the Nikon 28mm f1.4 being one of the most gorgeous lenses I’ve tested. For years, I stated that brands didn’t give enough love to 40mm lenses. And Sony surely made an attempt, though it’s nowhere as good as the Zeiss 40mm f2 Batis. What I don’t understand, though, is why Sony can’t make something that knocks it all out of the park. Instead, sometimes I feel like I’m forced to be a Mets fan when the Yankees are really where my heart has always been.

Lots of photographers we’ve interviewed over the years shoot with 28mm lenses: Eric Davidove, Lynsey Addario, Iris Muñoz, and several others all enjoy using a 28mm.

The Leica Q3.

It seems these days that camera manufacturers tend to be focusing more on zoom lenses and going after the wildlife photography crowd. But the truth is that wildlife photographers aren’t the ones telling the important stories right now. Instead, those stories are being told by real journalists. They’re the ones who would need both solid zoom lenses and a host of good prime lenses.

So why go for a 28mm lens? Well, let’s look at the most successful one on the market: the 28mm f1.7 lens attached to the Leica Q2 and the Q3. This lens is a fixed option with a fast f1.7 aperture, a nice manual focus transition, and macro focusing abilities. It’s also built to have an IP durability standard — far above anything that other brands make. On top of that, it’s super small, has autofocus abilities, and is very lightweight. The Leica Q system of cameras is probably the company’s most successful of the bunch and folks can’t get enough of them. Attached to a camera, the package goes for nearly $6,000.

I find it very hard to believe that a Sony 28mm f1.2 or Sony 28mm f1.4 G Master lens wouldn’t sell all that well. But let’s not even try to aim that high. What about a better option for the Sony 28mm f2 that hasn’t been refreshed in 10 years?

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris’s editorial work includes not only editing and scheduling articles but also writing them himself. He’s the author of various product guides, educational pieces, product reviews, and interviews with photographers. He’s fascinated by how photographers create, considering the fact that he’s legally blind./

HIGHLIGHTS: Chris used to work in Men’s lifestyle and tech. He’s a veteran technology writer, editor, and reviewer with more than 15 years experience. He’s also a Photographer that has had his share of bylines and viral projects like “Secret Order of the Slice.”

PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others.

EXPERIENCE:
Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he’s evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he’s done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, WordPress, and other things.

EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he’s learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc.

FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn’t get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don’t do it in post-production when you can do it in-camera.



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