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Nikon to Raise U.S. Prices Next Month Due to Tariffs


Another day, another tariff news. After so many camera brands, Nikon has just said that U.S. prices will increase next month due to tariffs. Well, I don’t find it surprising anymore. We have all been watching the U.S.-China trade situation since last month, contributing to the Nikon U.S. price increase.

Nikon says a “necessary price adjustment” will take effect on June 23, 2025. They didn’t provide any information about how much the prices will rise. So, if you were already planning to buy your favorite camera or lens from Nikon, this is the right time before the Nikon U.S. price increase takes place.

Tariffs are the reason for the new price increase, specifically causing the Nikon U.S. price increase. Everyone knows the U.S. imposed new import duties on Chinese products at the start of this year. Unfortunately, cameras and lenses are victims in this situation. The company hasn’t shared how things will turn out in the long run. Nikon says,

“At Nikon, we remain committed to providing the highest quality imaging products and value to our customers. Due to the recent tariffs, a necessary price adjustment for products will take effect on June 23, 2025. We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions. We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community.

It’s Not Just Nikon—Everyone’s Feeling the Squeeze

Nikon is not the only one dealing with this issue. Canon, Leica, Sigma, Blackmagic, and Tamron are all responding to these tariffs, and most of their responses mean you’ll be paying more.

Canon has announced that prices will increase starting June 1. Leica has already raised prices by 20% on products like the D-Lux 8 and Lux Grip. Sigma will also raise their prices starting June 2, but they haven’t specified how much yet.

Sony has yet to make an official announcement, but some of its products have already increased in price at B&H. That’s concerning.

What About Fujifilm and Tamron?

Some brands are changing their strategies. For example, Fujifilm has stopped taking pre-orders for cameras such as the X100VI and GFX100RF as they plan their next steps. On the other hand, Tamron is adjusting its lens production locations, which is likely to avoid tariffs.

Possibly, this is a wise decision. But, is it leaving customers puzzled? Absolutely.

What Happens After the 90-Day Pause?

I wrote about the U.S. and China’s decision to pause most tariffs for 90 days, a few days ago. But here’s the catch: no one knows what will happen once that period ends. These pauses can either be extended or end suddenly. This uncertainty makes it tough for companies and consumers like you to predict prices in the long run.

If tariffs remain controlled or worsen, you can expect prices to increase, contributing to ongoing discussions about the Nikon U.S. price increase. If things improve, prices might stabilize or stop rising. But don’t count on it just yet.

Final Thoughts

Prices will increase after June 23, 2025, and it’s uncertain when they might lower again (if at all). Nikon’s decision is part of a larger trend in the camera industry, including the Nikon U.S. price increase. Companies are facing price hikes, halted pre-orders, and changes in production as they try to navigate a complex global environment. This situation is challenging for them, but it also affects us as customers.

So, take some time to think about it, but don’t wait too long.

[via DPReview; Image credits: Pexels]





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