Today at Adobe Max London, the company is announcing a bunch of new things for the creative cloud and for Firefly. The company, which has come under lots of heat from creators of all kinds on social media, is finally responding to what folks have wanted and in some ways also making things kind of odd. In a call with the press, Adobe wants to assure photographers that they’re working to create tools that will help them and not replace them. To help with that, Adobe is creating the Content Authenticity app, which is currently in beta. But here’s what the company is announcing otherwise.
Additions to Firefly
Here’s the jist of what you should know about the new additions to Adobe Firefly
Firefly Boards: This is a VSCO Canvas competitor that is essentially a way to create moodboards using AI. Now, photographers don’t have to use Pinterest. As it is, I’ve been using only Behance for a really long time.
Firefly will automatically attach content credentials to everything — finally. Beyond this, there are the integrations of the AI agents that are supposed to help photographers.
Firefly in Lightroom
Firefly in Lightroom will add new tools to make landscape mask selection and processing simpler. Plus, there are new upgrades to the quick action tool that they’re saying can help with retouching and more.
Firefly in Photoshop
Firefly in Photoshop will now give you smarter suggestions. You can now also add otehr AI tools like Imagen into the fray.
• Upgrades deliver a combination of greater speed, smarter suggestions and tools for working with precise details
• Reimagined Actions panel (beta) delivers smarter workflow suggestions
• Select Details – faster and more intuitive to select things like hair, facial features and clothing
• Adjust Colors – simplifies the process of adjusting color hue, saturation and lightness in images for seamless, instant color adjustments
• Firefly-powered Composition Reference
The Adobe Content Authenticity App
What we’re most excited about is the brand new Adobe Content Authenticity app. This is a free app that is designed to help photographers gain proper attribution for their photographs by attaching content credentials. You can add your verified identities, LinkedIn profile, and attach whether or not you’re allowing your photos to train generative AI. In addition to this, Adobe is announcing that they’re hiring creative apprentices via Behance, and that you can apply to help them understand more about the needs of creatives.
Mind you, this isn’t at all a replacement for getting actual copyrights at all. But it surely does help.
On one hand, they’re continuing to bolster what Generative AI does. But at the same time, they’re doing quite a bit — arguably more than anyone else — to help photographers get control over their images.
The Phoblographer is a member of the Content Authenticity Initiative; in fact, we’re the only publication in the photo world that is. For journalists like us, we’re curious to know if what we upload can also be added to the CAI’s protections. Similarly, if you’re a photographer that uses the blogging feature of your website in a similar way, then consider using the Content Authenticity app.
For a lot of photographers out there, Adobe has probably done enough work to relieve themselves of at least some of the mistrust. Now, I just hope they fix the problems with Lightroom crashing.
