If you’re an Adobe Creative Cloud subscriber in North America, you might want to brace yourself because your monthly bill is about to get heavier. Starting June 17, 2025, Adobe is rolling out significant pricing changes to its Creative Cloud for individuals and student/teacher plans, introducing a new tier while bumping up the cost of its flagship offering.
The familiar Creative Cloud All Apps plan is being rebranded as Creative Cloud Pro, and with the new name comes a heftier price tag. Previously, the All Apps CC option was (and is currently) priced at $59.99/month. From mid-June, this will be rebranded as the Pro Plan and will cost $10 a month more, at $69.99/month.
Goodbye “All Apps,” Hello “Creative Cloud Pro”
So, what do you get for the extra cash? The biggest changes are how Adobe is offering its AI features. The new Pro plan is packing in more of these, including:
- Unlimited standard generative AI (like Generative Fill in Photoshop)
- 4,000 premium generative credits per month (for video/audio features like Text to Video and Translate Audio)
- Firefly Boards (beta) – A new mood-boarding tool
- Access to third-party AI models (OpenAI GPT, Google Imagen, Veo, and Flux)
- Full access to Adobe’s mobile and web apps
For students and teachers, the first-year price remains at $29.99/month. However, the renewal price will increase to $39.99/month (up from $19.99 previously).
A Cheaper (But More Limited) Option: Creative Cloud Standard
If you don’t need all the AI bells and whistles, Adobe is introducing a new, cheaper plan, called Creative Cloud Standard, for $54.99/month. However, this comes with major limitations:
- Only 25 generative credits/month (vs. unlimited in Pro)
- No premium AI features (video/audio generation, Firefly Boards, or third-party AI models)
- Basic access to mobile/web apps (full features locked behind Pro)
You will not automatically be downgraded
It’s important to note that existing subscribers will NOT be automatically downgraded. If you want to switch to the lower-cost Standard option, you must manually select it in your Adobe account. Otherwise, you’ll be moved to Creative Cloud Pro at the higher rate on your next renewal after June 17.
What About Photography Plans?
If you’re on the Photography plan (which includes both Photoshop and Lightroom), no further changes are coming beyond the price adjustments earlier this year. Single-app subscriptions (like Photoshop-only) also remain unchanged.
Should You Switch Plans?
Well, you might want to consider paying the extra $10/month for the AI features if you rely heavily on them already or plan to use them more in the future. While $10 a month doesn’t seem like much, it does add up to an extra $120 over the year.
On the other hand, downgrading will save you $5/month on the current plan. However, you’ll lose generative credits, premium AI tools, and full mobile/web app access. You will need to weigh up whether it’s worth that for the extra features or whether you can make do with the Standard offering. You could also check out these alternatives to Adobe.
At the moment, this only applies to North America-based customers. However, time will tell if this is later rolled out worldwide or in other regions.
Honestly, this is all beginning to sound like a Black Mirror episode I watched recently!
