Canon SX740 Review 2026: Complete Camera Guide & Test

The Canon PowerShot SX740 HS has been a popular choice among photography enthusiasts seeking a versatile, travel-friendly camera with impressive zoom capabilities. As we move through 2024 and look ahead to 2025, this compact superzoom camera continues to hold its ground in an increasingly competitive market. In this comprehensive review, we’ll examine whether the SX740 HS still deserves a place in your camera bag.

Canon SX740 HS Overview

The Canon PowerShot SX740 HS represents Canon’s commitment to delivering professional-grade features in a pocket-sized package. This ultra-compact camera boasts an impressive 40x optical zoom lens, 4K video recording capabilities, and advanced image stabilization technology. Despite being released several years ago, it remains a relevant option for travelers, wildlife enthusiasts, and casual photographers who prioritize portability without sacrificing image quality.

What sets the SX740 HS apart from its competitors is its remarkable ability to capture distant subjects while maintaining a form factor that easily fits in your pocket. The camera’s 20.3-megapixel CMOS sensor, combined with Canon’s DIGIC 8 image processor, delivers sharp, detailed images across various lighting conditions.

Technical Specifications

Specification	Details
Sensor	20.3MP 1/2.3” BSI-CMOS
Processor	DIGIC 8
Lens	24-960mm equivalent (40x optical zoom)
Aperture Range	f/3.3-6.9
Image Stabilization	5-axis Dynamic IS
Video Recording	4K UHD at 30fps, Full HD at 60fps
LCD Screen	3.0” tilting touchscreen (922k dots)
Viewfinder	None
ISO Range	100-3200 (expandable to 6400)
Connectivity	Wi-Fi, Bluetooth, NFC
Battery Life	Approx. 265 shots
Dimensions	110.1 x 63.8 x 39.9mm
Weight	299g (10.5 oz)

Design and Build Quality

Compact Excellence

The SX740 HS exemplifies Canon’s engineering prowess in miniaturization. Measuring just under 4.5 inches in width and weighing less than 11 ounces, this camera easily slips into a jacket pocket or small purse. The build quality feels solid despite its lightweight construction, with a textured grip that provides confidence when handling the camera single-handedly.

The camera’s predominantly plastic construction keeps weight down while maintaining durability for everyday use. However, users should note that this isn’t a weather-sealed camera, so protection from rain and dust is essential during outdoor photography sessions.

User Interface and Controls

Canon has struck an excellent balance between simplicity and functionality in the SX740 HS’s control layout. The rear 3-inch tilting touchscreen serves as the primary interface, responding quickly to touch inputs for menu navigation, focus point selection, and image playback. The screen tilts up approximately 180 degrees, making it perfect for selfies and high-angle shots.

Physical controls include a mode dial, zoom lever, and customizable function button. The absence of a traditional viewfinder might disappoint some users, particularly when shooting in bright sunlight where screen visibility can be challenging.

Performance Analysis

Image Quality Assessment

The 20.3-megapixel BSI-CMOS sensor delivers impressive results for a camera in this size category. Images captured in good lighting conditions exhibit excellent detail, accurate colors, and minimal noise. The DIGIC 8 processor handles image processing efficiently, producing natural-looking photographs with pleasing contrast and saturation.

Low Light Performance: While the SX740 HS performs admirably in daylight conditions, low-light photography reveals some limitations typical of small-sensor cameras. Noise becomes noticeable at ISO 800 and above, though images remain usable up to ISO 1600 for web sharing and small prints. The camera’s Night Scene mode helps optimize settings for challenging lighting conditions.

Dynamic Range: The camera handles high-contrast scenes reasonably well, though photographers may need to rely on HDR modes for extremely challenging lighting situations. The built-in HDR function helps recover detail in shadows and highlights, though processing can sometimes appear artificial.

Autofocus System

The SX740 HS features Canon’s Dual Pixel CMOS AF technology, providing fast and accurate autofocus performance. The system works particularly well in single-point AF mode, with face detection and tracking capabilities that excel for portrait photography and moving subjects.

Focus Speed: In good lighting, the camera achieves focus lock in approximately 0.1 seconds, making it responsive enough for spontaneous photography. However, focus hunting can occur in low-light situations or when photographing low-contrast subjects.

Tracking Performance: The subject tracking feature works well for moderately moving subjects, though it may struggle with erratically moving wildlife or sports scenarios.

Zoom Capabilities: The Star Feature

40x Optical Zoom Performance

The SX740 HS’s 40x optical zoom (24-960mm equivalent) is undoubtedly its most compelling feature. This extraordinary range allows photographers to capture everything from sweeping landscapes to distant wildlife without changing lenses or physically moving closer to subjects.

Wide-Angle Performance: At the 24mm wide-angle end, the lens produces sharp images with minimal distortion, making it excellent for architecture, landscapes, and group photography.

Telephoto Excellence: The telephoto reach is where this camera truly shines. Even at maximum zoom, image quality remains surprisingly good, though a tripod or stable surface becomes essential due to the magnification effect on camera shake.

Image Stabilization System

Canon’s 5-axis Dynamic Image Stabilization is crucial for handheld telephoto photography. The system effectively compensates for camera shake, allowing usable images at focal lengths that would otherwise require a tripod. While not magical, the stabilization system extends handheld shooting capabilities significantly.

Video Stabilization: The image stabilization system also benefits video recording, producing smoother footage even when walking or shooting handheld at longer focal lengths.

Video Recording Capabilities

4K Video Quality

The SX740 HS records 4K video at 30fps, delivering sharp, detailed footage suitable for modern viewing standards. The video quality impresses for a compact camera, with good color reproduction and detail retention. However, the lack of external microphone input may limit its appeal for serious videographers.

Full HD Options: For users prioritizing file size or editing flexibility, the camera also records Full HD video at various frame rates, including 60fps for smoother motion capture.

Video Features: Additional video features include time-lapse recording, miniature effect mode, and various creative filters that can enhance storytelling possibilities.

Connectivity and Sharing Features

Wireless Capabilities

Modern photographers expect seamless connectivity, and the SX740 HS delivers with Wi-Fi, Bluetooth, and NFC capabilities. The Canon Camera Connect app enables wireless image transfer, remote shooting, and basic camera control from smartphones or tablets.

Remote Shooting: The app’s remote shooting feature proves particularly useful for self-portraits, wildlife photography, or situations where camera access is limited. Users can adjust basic settings and trigger the shutter remotely.

Automatic Transfer: Bluetooth connectivity enables automatic image transfer to paired devices, streamlining the sharing process for social media enthusiasts.

Battery Life and Storage

Power Management

The SX740 HS uses Canon’s NB-13L lithium-ion battery, providing approximately 265 shots per charge according to CIPA standards. Real-world usage may vary significantly depending on zoom usage, screen brightness, and connectivity features.

Charging Options: The camera charges via USB, allowing convenient charging from power banks, laptops, or wall adapters during travel.

Storage: The camera accepts SD, SDHC, and SDXC memory cards, with support for UHS-I speeds that accommodate 4K video recording requirements.

Pros and Cons

Advantages

Exceptional Portability: The compact size makes it ideal for travel and everyday carry Impressive Zoom Range: 40x optical zoom covers virtually any shooting scenario 4K Video Recording: Modern video capabilities in a pocket-sized package User-Friendly Interface: Intuitive controls suitable for beginners and enthusiasts Effective Image Stabilization: Enables handheld shooting at extreme focal lengths Wireless Connectivity: Modern sharing and remote control capabilities Tilting Touchscreen: Versatile screen positioning for various shooting angles

Limitations

No Viewfinder: Screen visibility challenges in bright sunlight Limited Low-Light Performance: Small sensor struggles in challenging lighting Battery Life: May require spare batteries for extended shooting sessions No Weather Sealing: Requires protection in adverse conditions Slow Maximum Aperture: f/6.9 at telephoto end limits low-light telephoto photography No External Microphone Input: Limits serious video production capabilities

Who Should Buy the Canon SX740 HS

Ideal Users

Travel Photographers: The combination of portability and versatility makes this camera perfect for travelers who want professional-quality images without carrying heavy equipment. The extensive zoom range eliminates the need for multiple lenses.

Wildlife Enthusiasts: Casual wildlife photographers will appreciate the ability to capture distant subjects without expensive telephoto lenses. While not matching professional wildlife photography equipment, it provides an accessible entry point.

Family Photographers: Parents and grandparents looking for a simple yet capable camera for family events, vacations, and everyday moments will find the SX740 HS meets their needs perfectly.

Beginner Photographers: Those transitioning from smartphone photography but not ready for interchangeable lens systems will appreciate the camera’s automatic modes and gradual learning curve.

Consider Alternatives If…

You Prioritize Low-Light Photography: Photographers frequently working in challenging lighting conditions might benefit from larger sensor cameras like the Canon EOS R6 Mark II.

Professional Video Production: Content creators requiring external audio inputs and advanced video features should consider more professional options such as the Canon EOS R5.

Sports Photography: Fast-action photographers need faster autofocus and burst rates than the SX740 HS provides.

Practical Photography Tips

Maximizing Image Quality

Use Image Stabilization Wisely: While the 5-axis stabilization is excellent, it’s not foolproof. For critical shots at maximum zoom, use a tripod or brace against stable surfaces.

Optimize ISO Settings: Keep ISO as low as possible, using ISO 100-400 for best image quality. Consider the camera’s Auto ISO function for varying light conditions.

Master the Zoom Range: Practice using different focal lengths creatively. The wide 24mm end is perfect for environmental shots, while the telephoto reach isolates distant subjects beautifully.

Composition Techniques

Use the Tilting Screen: Take advantage of the articulating screen for unique angles. Low and high perspectives can dramatically improve composition.

Consider the Background: With such extreme telephoto capability, pay attention to background compression effects that can either enhance or distract from your subject.

Comparison with Current Alternatives

While the SX740 HS remains competitive, the camera market has evolved. For users considering upgrading to more advanced systems, mirrorless options like the Canon EOS R5 Mark II offer superior image quality and professional features, though at significantly higher cost and size.

The SX740 HS occupies a unique position in Canon’s lineup, bridging the gap between smartphone photography and professional camera systems. Its combination of features, size, and price point creates a compelling package for its target audience.

Final Verdict and Recommendations

The Canon PowerShot SX740 HS continues to be a solid choice for photographers seeking maximum versatility in a compact package. While it may not compete with larger sensor cameras in absolute image quality, its combination of portability, zoom range, and ease of use creates a unique value proposition.

Buy the SX740 HS if: You prioritize portability, need extensive zoom range, and primarily shoot in good lighting conditions. It’s perfect for travel, casual wildlife photography, and family events.

Consider alternatives if: You frequently shoot in low light, need professional video features, or prioritize absolute image quality over portability.

The camera represents excellent value for casual photographers who understand its limitations and can work within them. Its ability to capture images impossible with smartphone cameras while maintaining pocket-friendly dimensions makes it a worthy consideration for anyone building their first dedicated camera kit or seeking a capable backup to larger systems.

For most users in its target demographic, the Canon PowerShot SX740 HS delivers exactly what it promises: professional-quality images in an ultra-portable package with zoom capabilities that expand creative possibilities far beyond typical compact cameras.