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Fujifilm has been winning the audience left, right, and center. The company’s latest offerings are exceeding expectations, thanks to the innovation, especially for the smaller sensor segment. With a new variety of cameras to work with, some young photographers couldn’t be more elated. However, it has come to our attention that the price point of some of these cameras will increase (again). The reports suggest that Fujifilm has officially revealed that consumers will be hit with a second price increase as early as August 30. Here’s a look at what can get more expensive.
As we reported earlier, the company announced a price increase on August 1, which was related to the 10% tariff that President Donald Trump announced as part of the reciprocal tariffs. However, it seems that this increase will see another spike later this month, thanks to the 15% tariffs Japanese goods have to pay to the US during imports. Per a report by Fujifilm Rumors, the GFX cameras will see a major bump in prices, as well as some accessories. Here is a look at the devices that are expected to see a hike:
| Camera / Lens / Accessory | Current Price | New Price | % Increase |
| X Series Camera Bodies | |||
| X-T5 body | $1,899 | $1,999 | 5 % |
| X-T5 + XF 16-50 | $2,299 | $2,399 | 4 % |
| X-T5 + XF 16-80 | $2,399 | $2,499 | 4 % |
| X-H2 body | $2,199 | $2,299 | 4.5 % |
| X-H2 + XF 16-80/F4 | $2,699 | $2,799 | 4 % |
| X-H2S body | $2,799 | $2,899 | 3.5 % |
| GFX Series Camera Bodies | |||
| GFX100RF | $5,399 | $5,599 | 3.7 % |
| GFX100S II | $5,499 | $5,699 | 3.6 % |
| GFX100 II | $8,299 | $8,499 | 2.4 % |
| X Series Lenses | |||
| XF8mmF3.5 R WR | $899 | $949 | 5.5 % |
| XF16mmF1.4 R WR | $1,099 | $1,199 | 9 % |
| XF18mmF1.4 R LM WR | $1,099 | $1,199 | 9 % |
| XF18mmF2 R | $649 | $699 | 7.7 % |
| XF23mmF1.4 R LM WR | $999 | $1,049 | 5 % |
| XF30mmF2.8 R LM WR Macro | $649 | $699 | 7.7 % |
| XF33mmF1.4 R LM WR | $899 | $949 | 5.5 % |
| XF35mmF1.4 R | $649 | $699 | 7.7 % |
| XF50mmF1.0 R WR | $1,649 | $1,799 | 9 % |
| XF56mmF1.2 R WR | $1,099 | $1,199 | 9 % |
| XF60mmF2.4 R Macro | $749 | $779 | 4 % |
| XF80mmF2.8 R LM OIS Macro | $1,349 | $1,399 | 3.7 % |
| XF90mmF2 R LM WR | $1,049 | $1,149 | 9.5 % |
| XF200mmF2 R LM OIS WR | $5,499 | $5,999 | 9 % |
| XF500mmF5.6 R LM OIS WR | $3,299 | $3,599 | 9 % |
| XF8-16mmF2.8 R LM WR | $1,649 | $1,799 | 9 % |
| XF10-24mmF4 R OIS WR | $1,099 | $1,199 | 9 % |
| XF16-50mmF2.8-4.8 R LM WR | $799 | $849 | 6 % |
| XF16-55mmF2.8 R LM WR II | $1,349 | $1,399 | 3.7 % |
| XF16-80mmF4 R OIS WR | $899 | $949 | 5.5 % |
| XF50-140mmF2.8 R LM OIS WR | $1,799 | $1,899 | 5.5 % |
| XF55-200mmF3.5-4.8 R LM OIS | $799 | $849 | 6 % |
| XF70-300mmF4-5.6 R LM OIS WR | $899 | $949 | 5.5 % |
| XF100-400mmF4.5-5.6 R LM OIS WR | $2,099 | $2,249 | 7 % |
| XF150-600mmF5.6-8 R LM OIS WR | $2,199 | $2,399 | 9 % |
| XC35mmF2 | $219 | $239 | 9 % |
| MKX18-55mmT2.9 | $4,399 | $4,499 | 2 % |
| MKX50-135mmT2.9 | $4,499 | $4,749 | 5 % |
| GF Lenses | |||
| GF20-35mmF4 R WR | $2,699 | $2,899 | 7.4 % |
| GF32-64mmF4 R LM WR | $2,499 | $2,599 | 4 % |
| GF35-70mmF4.5-5.6 WR | $999 | $1,149 | 4.5 % |
| GF45-100mmF4 R LM WR | $2,499 | $2,599 | 4 % |
| GF100-200mmF5.6 R LM OIS WR | $2,149 | $2,299 | 7 % |
| GF23mmF4 R LM WR | $2,799 | $2,999 | 5 % |
| GF30mmF3.5 R WR | $1,849 | $1,949 | 5.4 % |
| GF45mmF2.8 R WR | $1,849 | $1,949 | 5.4 % |
| GF50mmF3.5 R LM WR | $1,099 | $1,149 | 4.5 % |
| GF55mmF1.7 R WR | $2,499 | $2,599 | 4 % |
| GF63mmF2.8 R WR | $1,649 | $1,699 | 3 % |
| GF80mmF1.7 R WR | $2,499 | $2,599 | 4 % |
| GF110mmF2 R LM WR | $3,049 | $3,199 | 5 % |
| GF120mmF4 R LM OIS WR Macro | $2,949 | $3,099 | 5 % |
| GF250mmF4 R LM OIS WR | $3,549 | $3,799 | 7 % |
| GF500mmF5.6 R LM OIS WR | $3,799 | $3,999 | 5 % |
| GF30mmF5.6 T/S | $4,199 | $4,349 | 3.4 % |
| GF110mmF5.6 T/S | $3,599 | $3,799 | 5 % |
| GF1.4X TC WR | $899 | $949 | 5 % |
| Instax Cameras | |||
| Instax WIDE Evo Hybrid Instant Camera | $379 | $410 | 8.18% |
| Instax SQUARE Link Smartphone Printer | $151 | $164 | 8.61% |
| Instax Mini Link 3 Smartphone Printer | $97 | $117 | 20% |
| Instax Mini Evo Hybrid Instant Camera | $216 | $235 | 8.7% |
| Instax mini LiPlay Hybrid Instant Camera | $184 | $200 | 8.6% |
| Instax Mini 12 | $77 | $94 | 22% |
| Instax Mini 41 | $98 | $117 | 19.3% |
| Instax Mini 99 | $217 | $235 | 8.2% |
| Instax WIDE 400 | $163 | $176 | 7.9% |
| Instax Pal Digital Camera | $108 | $117 | 8.3% |
| Accessories | |||
| Fujifilm TG-BT1 Tripod Grip | $199 | $259 | 30 % |
| MHG-XT5 Metal Hand Grip for X-T5 | $129 | $169 | 30 % |
| Fujifilm PRF-95 95 mm Protective Filter | $129 | $169 | 31 % |
| TCL-X100 II | $384 | $399 | 3.6 % |
| WCL-X100 II | $384 | $399 | 3.6 % |
| MCEX-18G WR Macro Extension Tube | $363 | $429 | 18 % |
| MCEX-45G WR Macro Extension Tube | $363 | $429 | 18 % |
| EF-60 Shoe Mount Flash | $399 | $519 | 30 % |
| EF-W1 Wireless Commander | $199 | $259 | 30 % |
| EVF Tilt Adapter EVF-TL1 | $569 | $740 | 30 % |
| M-Mount Adapter | $199 | $259 | 30 % |
| VG-XH Vertical Battery Grip | $399 | $519 | 30 % |
| VG-GFX100 II Battery Grip Accessory | $499 | $649 | 30 % |
| View Camera Adapter G | $409 | $529 | 30 % |
| X-H Cooling Fan | $199 | $259 | 30 % |
| Fujifilm EF-X20 | — | $299 | — |
| Fujifilm PRF-105 | — | $259 | — |
| Fujifilm EF-X500 | — | $584 | — |
| Fujifilm EF-20 | — | $194 | — |
As seen in the table, a 30% increase has occurred in accessories. However, that price increase will only be a challenge for those specifically looking at adapters, macro extension tubes, or grips. This means that people who had been waiting to get new accessories will feel a pinch. However, GFX cameras, just as much, have seen a bump of $200, which may not mean too much to some, but will affect those who were on a budget. Even the Instax series, which did not face any bump before, is also going through it. Some models, such as Instax Mini 12, Instax Mini Link 3 Smartphone Printer, and Mini 41, saw the biggest hike. Naturally, it affects the entire portfolio, but Instax can be somewhat affordable.
On average, consumers will see an increase of $100 to $200, which only impacts their budget. While it may not seem much, it is a challenge for beginners or casual shooters. Naturally, it then becomes easy to opt for older models via eBay. But the catch is that the shelf life can be a bit less than buying a new camera. For an average customer, an Instax, thus, becomes more promising than buying an X-series camera.
Additionally, Canon, Sony, and Nikon are also going to have to increase their prices again—or at least that’s what everyone is expecting. Fujifilm held out pretty long before it announced the rise in prices. But it remains to be seen what is in store for others. As for photographers, things are pretty volatile right now. We have to wait (and hopefully, pray) that no other tariff is announced due to political gains.
