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When Fujifilm X Half was first reported on various portals, the excitement of the device truly gripped the photography world. After all, it is Fujifilm‘s most innovative camera, which not only features a vertical LCD but also the ability to combine stills and movies. Moreover, the device is affordable, making it an ideal option for anyone who wants a small camera that can do it all. However, while the device has been packed with features, it now appears that reports of the camera being created by another manufacturer have surfaced online. Here is a look.
Canon or No Canon?
According to Asobinet and Fuji Rumors, Weibo, a Chinese social media platform, has revealed that two user IDs, 独立摄影师联合会 and 相机笔记et, have stated that the Fujifilm X Half is manufactured by “Canon.” The report states that the camera has been made by Dongguan Nengshuai Technology Co., Ltd., a manufacturing company located in Guangdong Province, China.
The report adds that Dongguan is owned by another company, 佳能股份有限公司, the Chinese name of Canon. However, this is not the Canon we know. In other words, the English name of the manufacturer is Ability Enterprise Co., Ltd. Interestingly, this Taiwanese company also happened to be the sales agent of the real Canon in Taiwan. The report also adds that this manufacturer is controlled by Pegatron, a contract manufacturer that is known to produce iPhones. Although just 10% of the whole units are produced by Apple.
While there are these reports and information online, there is no source that confirms this in its entirety that the Fujifilm X Half is indeed created by Dongguan Nengshuai Technology Co., Ltd. However, Asobinet adds that models such as X100VI, X-T5, X-T50, and X-M5 are indeed “made in China,” so it is possible that the X Half could also be created from there.
What Does it Mean for Fujifilm?
Fuji Rumors adds that the company has outsourced parts during research and development and manufacturing to other companies. An example includes entry-level Fujifilm cameras, which were created by Xacti Corporation, who are known to create affordable cameras and photography accessories. Models such as X-M5 and X-T200 were also created here.
This further proves that Fujifilm is back into outsourcing, perhaps to meet the demands of the sales. The X100VI, for example, was sold out, and for the camera to be back in sales took forever. In the meantime, the second-hand models ended up seeing a price hike that was intense. The same goes for special models like the Taylor Swift edition of the Instax camera, which also saw a price hike after the models were sold.
In that regard, while Fujifilm X Half is a beginner camera and a mesh between Instax and X camera, it has seen positive success since its announcement. Naturally, a camera like this could excel more than the X100Vi, and outsourcing it only seems like an ideal option to keep the demand going. Although the camera is still in pre-order stage, it remains to be seen what the sales results are like a month’s time.
Truthfully, we’re not totally sure that the camera is being produced by Canon. But if it is, then that could explain why it’s so pricey.
