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What is the best way for a company to expand its reach across local photographers? Collaborations? Workshops? Talks? Perhaps all of the above. In a new bit to showcase its varying products for photographers, Nikon has announced a new initiative that is creative and fun, and will certainly engage more people: Its first-ever Nikon Tour. This is a unique experience for photographers residing in the United States to get a hang of Nikon’s vast range of products, while they also meet creators from local regions. Here’s what it is all about and how you can participate.
According to Nikon USA’s press release, the company will have”a combination of mobile and pop-up experiential events” to give photographers a chance to experience Nikon cameras. This tour will be done across Chicago, San Diego, Los Angeles, Phoenix, Houston, and more cities, where a branded SUV (with bright yellow paint) will be seen carrying Nikon mirrorless cameras and lenses. As Fumiko Kawabata, Sr. Vice President, Marketing and Planning, Nikon Inc., said, “We want to get our latest mirrorless camera models into people’s hands, letting them experience first-hand how Nikon can empower their creative potential.”
Key highlights:
- You will get a hands-on experience with Nikon’s latest cameras, including the new Nikon Z5 II and Z50 II.
- Nikon’s team of experts will also be present at the sights to help with demonstrations and answer any questions you have about the gear.
- You will get to meet the company’s creators, ambassadors, as well as other local artists and influencers, through meet-ups, workshops, and photo walks that are focused on a variety of genres of photography.
- Participants can keep the images and videos shot through Nikon’s latest cameras on their SD cards and other smart devices.
In addition, Nikon will also establish pop-up kiosks in four locations between the 2025 and 2026 seasons. These kiosks are designed to help with photo walks, local photo guides, as well as trying on products for oneself. The Nikon Tour will also have a 10-day Creator Experience Hub event, but the details will be announced by Summer or Fall of 2025.
Tour Schedule
The Nikon Tour will begin in Chicago on May 18 and run through May 24. It will include the company’s ambassador, portrait photographer Audrey Woulard (@AudreyWoulard), and wedding photographer Lauren Ashley Grenda (@LaurenAshleyStudios). Here are the dates
- Sunday, May 18 in Aurora, IL with Lauren Ashley
- Monday, May 19 @Chicago Photo Class with Nick Sinnott
- Tuesday, May 20 @ Lincoln Park Conservatory with Lauren Ashley
- Wednesday, May 21 @ Chicago Photo Class with Gerri Whitley
- Thursday, May 22 @ Chicago Photo Class with Audrey Woulard
- Friday, May 23 @ River Esplanade Park with Audrey Woulard
- Saturday, May 24 in Aurora, IL with Audrey Woulard
Why This Is Good
The Nikon Tour is a great initiative to help bring local photographers together and to form a strong bond with the company. It not only allows one to test and see the devices, removing apprehensions, but also to impart knowledge and help the community to grow. A move like this will foster new relationships and also allow people to enhance their skill set and explore new creative possibilities.
In addition, there are local photographers who can also find others to work with in the future, or their work may inspire others to take up photography. Overall, there is a free flow of information, ideas, inspiration, and creation, which is very much needed in the AI age.
For more information, visit Nikon USA’s website.
