Lomography Unveils New Film for 35mm Cameras

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Film photography has remained popular despite the genre’s decline with the introduction of digital cameras. For some, it is a matter of retaining purity, while for others, it is the unpredictability of the medium. Either way, film photography is a growing niche, and to cater to this, Lomography has introduced a new addition to its film lineup. The Lomochrome Classicolor 35mm ISO 200 is a handcrafted film that offers a range of features. Here’s a look.

The new film offers true-to-life tones while maintaining the charm of film colors. According to Lomography, the stock is able to do justice to skin tones, while maintaining the warmth of red tones and the coolness of blues and greens. Said to give photographers a versatile palette, the LomoChrom Classicolor can be used for portraits, landscapes, street photography, and everyday scenes. The film has a medium grain structure, which means it will balance details and textures with ease, offering a unique look that digital can’t replicate.

Rated at ISO 200 and is DX-coded, the film works well im cameras that have auto ISO detection. This means whether you are a beginner or a casual shooter, there is convenience in making your work easy. The wide exposure latitude also means the LomoChrom can handle situations with different lighting conditions with ease. This results in luminous images during sunlight and eerie feelings in the shadow. You also get soft colors with warm analogue texture, which gives you creative freedom to work with various moods.

Lomography also utilizes the standard C-41 development process for the film, which means it can be developed at virtually any lab worldwide. This makes it easy for photographers to carry it for assignments or experimenting at home with the development.

To make things even better, the film costs under $12, making it affordable for shooters. The revival of film is exciting, and like Lomography, Kodak has also introduced two new films for analog shooters. For photographers, there are now several new options to choose from, which will enable them to capture artistically distinct images in a hyper-sharp world of digital photography. If you are keen on buying LomoChrome Classicolor 35mm ISO 200, head to Lomography’s website.

At the same time though, there are claims that this film is ORWO Wolfen NC200. If you read the linked Reddit thread, you’ll probably be shocked if you didn’t know about how brands rebrand each others’ films all the time. The same thing happens in the digital camera world: lots of brands use Sony lenses or they ask Tamron and Sigma to make the lenses for them.