Polaroid has just announced an exciting collaboration with the Museum of Modern Art (MoMA). This partnership represents the Polaroid MoMA Collaboration, as a heartfelt tribute to the world of instant photography. Bold, expressive, and utterly true to the art form. Just like photography, meant to make you feel alive. Imagine Van Gogh quotes printed on your film and a camera that looks like it belongs in an art gallery. That’s dreamy.
Say Hello to the Polaroid Now Gen 3 – MoMA Edition
You may have seen Polaroid’s Now cameras before, but this one is different. The MoMA Edition takes the familiar Now Gen 3 and stylishly upgrades it. It features a striking, deep blue color that looks distinct. MoMA’s logo is prominently displayed on the front, reminding you that this camera is more than just a camera. This unique edition is part of the collaboration between Polaroid and MoMA. Moreover, you’ll find three interchangeable straps, so you can mix and match to suit your style. Plus, it charges with USB-C. It’s 2025, and we’re beyond outdated cables now.
[Related Reading: Polaroid Flip is a Smart Instant Camera, but Keeps It Simple]
The Film: Art on Every Frame
The new Polaroid i-Type Film—MoMA Edition seems to bring art into the mix. Its sole purpose isn’t limited to capturing that classic instant photo vibe. Each pack contains eight film sheets, and they come from a total of 12 unique frame designs. Every frame features a famous artist’s quote or a design rooted in the Polaroid MoMA Collaboration inspiration. The source of inspiration is none other than MoMA.
Quotes are playing the lead role here. They are the primary source of inspiration. From Vincent van Gogh to Milton Glaser’s words, they’re little bursts of inspiration to shape your everyday moments.
I think this is one of the most fantastic things Polaroid has introduced in a long time. It transforms every photo within the collaboration into a work of art.
A Legacy Worth Framing
Polaroid and MoMA say their collaboration is all about “celebrating creative visionaries” and “supporting bold artistic expression.” To me, it looks like they want to link the past with the present. Through the Polaroid MoMA Collaboration, they honor the rich history of photography while inspiring a new generation of narrators.
It also feels like a nod to Polaroid’s beginnings. We should remember that Polaroid has a long history in the art world. This new release seems to capture that adventurous spirit.
Robin Sayetta, who works in business development at MoMA, expressed her thoughts about allowing today’s photographers to follow the steps of legendary artists.
“Polaroid has long held a place at the intersection of art and technology. Edwin Land’s pioneering invention of the instant format sparked creative freedom for artists like Andy Warhol, Nancy Burson, Ansel Adams and Robert Frank. We’re thrilled that with the MoMA edition camera and film, photographers have the chance to imbue their work with the wisdom of MoMA collection artists and capture moments in time that express their creativity in bold new ways.”
Pricing and Availability
The Polaroid Now Generation 3 – MoMA Edition, costs $129.99. The Polaroid i-Type Color Film – MoMA Edition is priced at $21.99. You can buy both starting May 20 on Polaroid.com and at MoMA Design Store locations.
In conclusion, I would say that this camera is beyond capturing selfies. Photography is a blend of emotion, creativity, and experimentation. You’re expressing yourself through it. Polaroid MoMA Collaboration is purely based on this idea.
If you agree with that, you win!
[via polaroid; Image credits: Polaroid]
