The year 2024 saw cameras such as the a9 III and the a1 II from Sony, along with some variants in the vlogging segment. However, in 2025, we haven’t heard much yet from Sony on the imaging camera front, with competitors such as Fujifilm, Nikon, and Canon each launching their new variants two months into 2025. It has now come to our attention that Sony may be announcing a new camera in May. The details are scarce at the moment, but they surely are very exciting.
According to Sony Alpha Rumors, the company is reportedly going to announce a new E-mount camera on May 28. The initial date was May 21, but per sources, the new camera announcement has been shifted. While there are no other indications of what the camera could be, the publication confirms that it will certainly not be the a7 V. As we had reported earlier, the successor to the a7 IV has been delayed, with some reasons pointing at the potential launch of the Canon R6 III. So, while the a7 V will be launched soon, it just won’t happen this month itself.
However, in another report, Sony Alpha Rumors hinted that Sony is working on a new camera with a ’tilting EVF,’ a first by Sony. The tilting feature is a rarity for mirrorless, but in the past, Panasonic did launch something similar, called the Lumix GX9 and the GX85. The GX9 was released in 2018, and it features a rangefinder-style body with a 20.3MP MFT sensor. The GX9 also featured 30fps at 4K, 5-axis in-body stabilization, L Monochrome D effect, multiple exposure mode, and more.
So, why a tilt-viewfinder? Well, it is a bit more comfortable to use, and it also helps to make the camera seem more compact. In addition, it is somewhat unique in terms of design and will go well with a rangefinder-style camera. If Sony has something like this in mind, it is possible the company will launch an APS-C version of the GX9. However, if it happens to be the case, then the company will have to have features that make it stand out from Panasonic. The sensor could be one, in addition to better autofocus, image quality, and weather sealing, as well as the price point.
For years, sports photographers loved tilting viewfinders because they’d shoot while laying on the floor. These days, a photographer can use the LCD screen instead.
However, according to another report, Sony has also registered two new cameras in China. One was registered on April 29 and the other on May 9. Both cameras will feature dual-band Wi-Fi. However, the first one will be created in China and the second one in Japan. This could also play out in terms of price point, with China now facing 30% tariffs, per the US and China’s new deal for 90 days. However, this could change, depending on the political situation.
If the reports are true, then we will see a new Sony camera soon. However, it is also possible that a major flagship could be held back for autumn or some other time of the year. Until then, it remains to be seen what Sony does.
