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The latest camera and lens manufacturer to share its fiscal report is Fujifilm, which has seen a rise in its profit. The company has recently launched the GFX100 RF and Fujifilm Instax Mini 41, both lineups that have proved to give positive results in the past. In more recent years, Fujifilm has gained massive popularity, and this also reflects in the fiscal report of 2025. Here is a quick look at what the company has achieved and where it intends to go from here.
According to its reports, the company has showcased a revenue of ¥3,195.8 billion, which means that they have a 7.9% increase from the previous fiscal year. The operating profit also rose to ¥330.2 billion, which marks a 19.3% year-over-year increase, thanks to the sales in the imaging segment and the semiconductor materials business.
On the imaging front, the company reported a profit of ¥542.0 billion, up 15.4% from 2024. Similarly, operating profits also saw an increase of ¥139.2 billion, which showcases a 36.4% growth. The major driving factors were the sales of instant cameras and mirrorless devices, including the likes of Instax WIDE 400 and the X-T50.
The company, based on the numbers, plans to continue to expand with new products in these markets. The company will grow both its X and GFX series, as well as Instax, as it has served them well. There is also the launch of its first-ever film camera, which intends to increase sales over time. As they said in one of the reports: “In the consumer imaging business, we will expand the user base by launching attractive new products in a timely manner, such as the Instax Mini 41 analog instant camera with a classic design, launched in April 2025. In addition, we will continue to tap into new printing demand by further expanding sales of toner-based photo printers and creating new touchpoints with younger generations through alliances across various industries.”
However, the challenge is tariffs, which Fujifilm touches upon in the report. The company said tariffs are a potential risk, with them projecting a loss of $140 million as a baseline, which can fluctuate by about $100 million more. Fujfilm will “take into account such measures as reevaluating our supply chain, further reducing costs, and restructuring our product and pricing strategy to minimize the impacts.” However, in the end, the matter is political, and the company will “take swift and necessary measures to minimize any impact” on its performance.
Edit: The U.S. and China have effectively announced lower tariffs for 90 days, starting from April 12. The US has a 30% tariff on Chinese goods, while the latter will tax the U.S.-imported goods at 10%. The development was announced after Fujifilm’s annual report.
Canon and Nikon have positive mirrorless camera sales, so it is not surprising to see that Fujifilm has the same. However, while there is a demand, the supply chain is likely to gett affected, including geopolitical challenges as well. Fujifilm has also noted this in the report, stating “the ongoing Russia-Ukraine crisis and the rising tensions in the Middle East triggered by the Israeli-Gaza conflict remain uncertain factors” that will impact the global economy, thus one’s buying power as well. Thus, it remains to be seen how things will change over time.
