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The gear I used to cover CES 2025: A practical guide for content creators


For tech enthusiasts and creators, attending the CES is like being a kid in a candy store. As a media professional who covered the event, my focus was on capturing high-quality content while staying light and mobile. For those thinking about tackling a similar project—or even just curious about what it takes—here’s a look at the gear I used to document one of the world’s largest tech expos.

Whether you’re just starting out or leveling up your kit, this setup is versatile, efficient, and perfect for creators on the go.

Capturing Video with the Insta360 X4

If you’re looking for a video camera that’s compact, flexible, and powerful, the Insta360 X4 is a fantastic choice. It might be marketed as a 360-degree camera, but its real superpower lies in how adaptable it is for different shooting scenarios.

  • Why it’s great for events: The Insta360 X4 is light (just 203 grams) and fits easily into a small bag. Its stabilization technology means I can walk and shoot without worrying about shaky footage. Even when the action gets chaotic, the camera keeps everything steady and smooth.
  • Low-light capabilities: Conference halls are often dimly lit, but the X4’s f/1.9 aperture handles these situations beautifully. Whether I’m filming a tech demo or capturing the buzz of the show floor, it delivers clean, sharp footage.
  • Reframing magic: The X4’s 360-degree capabilities mean I can film everything around me, then choose the best angle later. It’s like having multiple cameras in one. This flexibility is a lifesaver when I don’t have time to perfectly frame every shot.
  • Battery power you can count on: Each battery lasts for over two hours, and I’m carrying five to make sure I don’t miss a moment. For extra peace of mind, I’ve got a USB-C charger that can charge three batteries simultaneously.

Accessories that make it shine

  1. Monopod with feet: Think of this as a lightweight tripod. It’s easy to carry and gives me the stability I need for long shots or overhead angles.
  2. Portable USB-C light: Sometimes, you just need a little extra light to make a subject pop. This compact light mounts directly to the camera and works perfectly in low-light scenarios.

Stills and backup video with the Fujifilm X100VI

For still photography, my go-to is the Fujifilm X100VI, a premium compact camera that punches well above its weight. It’s perfect for creators who need high-quality images without lugging around a bulky DSLR.

  • Effortless image quality: With its 40.2 MP APS-C sensor, this camera captures gorgeous detail in any lighting condition. Whether I’m photographing a cutting-edge gadget or a wide shot of the show floor, the results are always sharp and vibrant.
  • Film Simulations for stunning JPEGs: Fujifilm’s built-in film simulations let me create beautiful images straight out of the camera. Classic Chrome and Velvia are my personal favorites, and they save me loads of editing time.
  • Compact and discreet: The X100VI is small enough to carry all day, but its solid build gives it a professional feel. The tilting touchscreen and hybrid viewfinder make it easy to frame shots from tricky angles, whether I’m shooting over a crowd or capturing details at a product booth.

Essential add-ons

  1. Wide angle and teleconverter lenses: These adapters give me extra flexibility without adding bulk. The wide-angle lens is great for group shots, while the teleconverter helps me zoom in on product details.
  2. Profoto C1 Strobe Light: This little powerhouse doubles as a flash and a video light, ensuring I get clean, well-lit shots even in challenging lighting.
  3. PlatyPod Grip: This ultra-compact tripod alternative is perfect for tabletop photography. It’s a must-have for capturing clean, stable shots of new tech at CES.

Recording clear audio with the Rode Wireless Go II

Great visuals are important, but bad audio can ruin even the most compelling footage. That’s why I’m using the Rode Wireless Go II for my audio needs. It’s an easy-to-use wireless microphone system that ensures I capture every word, even in noisy environments like CES.

  • Dual mics for interviews: With two transmitters, I can record myself and an interviewee simultaneously, keeping each voice on a separate channel for easy editing later.
  • Backup recording for peace of mind: The mics record audio internally, so even if there’s interference, I’ll still have clean audio files to work with.
  • Compact and lightweight: These mics are so small and portable that I hardly notice them, which is exactly what you want when you’re on the move all day.

Why this gear works for CES

CES is a fast-paced, high-energy event. The gear I’ve chosen is all about striking the right balance between portability and professional quality. The Insta360 X4 handles dynamic video capture with ease, while the Fujifilm X100VI delivers exceptional stills and doubles as a backup video camera. Together, they cover every angle of the story I’m trying to tell.

If you’re planning your own event coverage or just looking for versatile gear for your next project, I hope this guide gives you some ideas. Keep an eye on Photofocus.com for updates from CES, including real-world examples of how this gear performs under pressure. Whether you’re a beginner or an experienced creator, this setup proves that you don’t need an entire studio to capture amazing content.



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