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When Canon transitioned to mirrorless, there were high expectations from the company. After all, they reigned the market during the SLR days. Despite the challenges, the company announced products such as the R5, the R7, and the R6 Mark II, each being a great offering for different photographers. Now, looking ahead, Canon names its popular models and explains how small sensor cameras are a part of the future.
In their latest interview with Photo Trend, Marie Tranchimand, Canon’s Marketing Director at Canon France, spoke to the publication at the Salon de la Photo 2025. One of the things she mentioned proves that Canon still reigns the market, thanks to their increase in sales by 5% in value and 7% in volume. “Canon remains the leader in this market, accounting for more than 40% of sales by volume and 32% by value when combining mirrorless and optical SLR cameras,” she told the publication.
One of the reasons behind this is the growth of mirrorless cameras. For canon, these numbers now stand at a rise of 34.1% by volume and 32.3% by value. One of the strategies the company applies is offering broad accessibility to its users. Tranchimand states that flagship models such as the R1 and the R5 Mk II have also shown great success. However, some other device has taken the lead:
We are very pleased with the performance of the EOS R6 Mark II , which has been the number 1 selling camera in terms of value on the market since the beginning of 2025.
However, the Canon representative was quick to point out that their full-frame flagships, such as the R1 and the R5 Mk II, “outsell” their competitors in this segment. When we reviewed the R1 and the R5 II, we were not too sure about their performance in some segments. For instance, the R5 II only added autofocus on people in low light during a firmware upgrade. So, it remains to be seen what the company offers in the coming weeks.
Moving from mirrorless, DSLRs also continue to show a decline. According to Tranchimand, the SLR line has seen a decline from 20% last year to 15% currently. “The transition to mirrorless cameras is complete, but a 15% market share is still significant,” she said to Photo Trend. However, despite the situation, models such as the EOS 1200D and 2000D continue to sell like hotcakes. The 2000D was also on Amazon’s list of top models.
As for APS-C models, the company does take pride in the R50 and the R50V, which offer a lot to content creators. However, they haven’t disclosed when new APS-C or 1-inch sensor cameras will launch anytime soon.
Canon, like any other brand, will not disclose its plan for the future. However, November is an important time for the company, as it marks 1 year since the launch of two flagship products. With reports stating the possible launch of R6 Mk III, Canon stands a chance to win over the audience again. The APS-C and compact camera market is just as great, and with more models in the segment, new users will certainly take a look at them. Until then, do keep an eye out for more.
