
The world of film photography allows you to experience the medium in a whole new manner. The ability to make images and then see them develop in the dark room is what makes the whole practice so enticing. While 35mm film photography has been quite popular for professionals, we have also seen 35mm point-and-shoot film cameras for beginners and enthusiasts. Joining the growing list of the latter, RETO, a Kodak-licensed film camera manufacturer, has unveiled the coolest point-and-shoot film camera of the year: the RETO PANO. Here’s what you can expect.
RETO states that the point-and-shoot film camera allows you to immerse yourself in the world of panorama with an easy switch. The switch will allow you to shoot standard frames and panoramic shots by simply changing the lever. In fact, you can switch between the modes even between rolls.

The camera has a 22mm lens, which allows for an ultra-wide-angle coverage. From landscapes to events to street photography, the panorama can be applied to a variety of situations. Since this device is designed for beginners, the camera has a simple interface with basic features, allowing anyone to create new memories on the go. Here is a look at its specifications:
- Film Format: 35mm x 24mm
- Panoramic Mode: 35mm x 14.9mm
- Film Transport: Manual Wind And Rewind
- Optical Lens: 22mm; f9.5, 2-element optical grade acrylic lens
- Shutter Release: 1/100s


- Flash, Lens Cover, Panoramic Mode: Built-in
- Power Supply: 1*AAA Alkaline Battery
- Dimensions: 110(W) x 62(H) x 32(D) mm
- Weight: 93g
- Materials: ABS
- Price: USD 34.99
The camera is available in five colors: translucent black and white, and metallic pink, mint, and silver.
However, RETO PANO is not the first manufacturer to create a pano camera. In fact, it started with Hasselblad XPan, a panoramic 35mm film camera, after which Fujifilm also announced one called TX-1. What makes the device different is the price tag, which proves that the camera will allow you to have fun.
The point-and-shoot film camera will certainly be loved by anyone who wants to create images that are different. You can not only make new images for a family album, but also capture moments you wish to cherish forever. In fact, if you are up for it, the camera can help you to shoot certain photography projects that you were unable to finish. The list is endless. Pair the camera with the expired film and voila! You have images that no AI model can create.
If you are interested in buying one, then head to RETO’s website.