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Why Does Nikon Refuse to Make a Rangefinder Style Camera?


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If you ask camera lovers what they’d want the most from Nikon, it’s pretty universally accepted that they want a Nikon SP digital of some sort. It’s something that Nikon has never done — a rangefinder-style camera body that gives us pretty much everything we want and need. Ideally, it would have weather resistance, IBIS (or not), and lots of megapixels because it would be a photography-first style of camera. Most importantly, it wouldn’t feel like the stepchild that was ignored the way that the Nikon ZF C felt when it was released.

Recently, Nikon Rumors posted mockups of a digital SP — and the commentors met it very well. Some complained that they’d want IBIS, lots of megapixels, fast autofocus, etc. And others complained that this isn’t possible.

So here’s my question for you: why not? Why is it not possible for Nikon to make a high end rangefinder-style camera with all the bells and whistles in it?

People would buy it. It’s been proven by the LUMIX S9, the GFX 100RF, the Leica Q3, etc. If you spoke to a Nikon spokeperson about this, they’d probably state something about those being such small fish. But the truth is that the small fish are biting into Nikon’s sales.

Now, let me add onto that.

The Nikon Zf with a manual focus 50mm f1.1 lens.

Does Nikon, a billion-dollar company, like money? Can you convince me that they wouldn’t make money selling a camera like this? Let’s be honest, they’d take the Nikon Z7 II and turn it into something that I’d like to call the Nikon ZP. Then they’d give it the Nikon Z8’s processor and autofocus. The Z8 came out in 2023, so it’s been a while now. The Nikon Z7 II has IBIS and yet it isn’t overly large. Nikon wouldn’t need to make the camera super small either as it needs to be comfortable.

This begs the question then: why wouldn’t they make this camera?

The reason why I think that Nikon won’t make the Nikon ZP is because they’re still very much a company that doesn’t want to try new things and that is often just trying to play catch up with the rest of the industry instead. Where they’re the clear leaders is with performance in low light — that means both autofocus and with high ISO output.

If they made the Nikon ZP, they’d do a low risk option and make it an APS-C camera. Then photographers would complain that they’d want a full-frame variant. It would be another two years before a full-frame option comes. And by that time, fewer folks would buy it unless it came with a lot of cool color variants.

Make no mistake, I bought the Nikon ZF about a year after the release, and I love that camera. I even made friends of mine buy it.

Nikon, I know you read this site. If you make the Nikon SP into a digital Z mount camera, don’t hold back. There are way too many good cameras on the market that someone can buy instead.

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris’s editorial work includes not only editing and scheduling articles but also writing them himself. He’s the author of various product guides, educational pieces, product reviews, and interviews with photographers. He’s fascinated by how photographers create, considering the fact that he’s legally blind./

HIGHLIGHTS: Chris used to work in Men’s lifestyle and tech. He’s a veteran technology writer, editor, and reviewer with more than 15 years experience. He’s also a Photographer that has had his share of bylines and viral projects like “Secret Order of the Slice.”

PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others.

EXPERIENCE:
Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he’s evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he’s done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, WordPress, and other things.

EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he’s learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc.

FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn’t get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don’t do it in post-production when you can do it in-camera.



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